I read a lot of sci-fi/fantasy (although more sci-fi as I get older and bored of so many pointy-eared elf stories), and subscribe to Tor’s newsletter (”Tor-the-publisher” not “Tor-the-proxy-software-creator”).
They recently ran an interview with an author, which I love as I think it contains a lot of insight for people working in this internet marketing/product creation line. One comment stood out:
It’s the production on your worst day that determines your overall production, not your production on your best day.