Archive for August, 2007
20
Aug
07
Aug
07
1PDD: Product #1: The Toaster
No, I've not gotten into the kitchen appliance market. "Toast popups" are the nickname for the desktop popups that appear when you're using some software. For example, most instant messenger programs have a toast popup when one of your contacts comes online, or when you receive a new message. The toast consists of some nice-to-look-at box with the appropriate message in that slides up from the bottom-right corner of your screens, sits for a few seconds so that you can read it, and then slides back down out of site again. I had one developed for the next version of Stay On Focus, which cost $200. (I'm not experienced at writing desktop software that uses existing Windows functionality intensively, so I outsourced ...
20
Aug
07
Aug
07
“1PPD”: One Product Per Day Week Intro
Right, enough is enough. I've got about 10 "products" sat on my hard drive in various states, all of them almost ready to go. I've decided to attack them all this week, and get them off my "to do" list onto my "done" list, by getting them to the point where they are ready to buy, download, or use, depending on what the product is. I'll be posting a few times each day so you can see what I'm up to. And to aid myself, I've deleted all items from my installation of jvmPrintHref('http://www.stayonfocus.com','Stay On Focus');, and will be inserting each product each day, and leaving it at that. And I'll be religiously responding to Stay On Focus' prompts should I find myself off ...
13
Aug
07
Aug
07
Free Idea-Boosting Report
Remember a few weeks ago I wrote about assets (marketing techniques or tools that you can mix together to produce better results)? (If not, see the posts here and here) Well, I've just released a free report taking some of the assets I've got listed in my own list of assets, and mixing them with the recently-released PDF Page Pro software. This software is the first to allow pop-ups to be used within PDF files. Have a look at the report and take a look at the ideas I came up with in a 10-minute sit-down with my asset list. Then you'll probably understand the power of keeping a list of your own assets, and using them to ...
