Aug
07
1PDD: Product #4: Email Marketing Checklist
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This is another product that didn’t do as well as I expected when I first launched it a couple of years ago, and again in the last month or so.
The only thing I can attribute it to is my copywriting. After all, what’s exciting about a checklist? I think I needed a snazzier title. Ah well, water under the bridge.
So I’ve de-personalised it a bit (it contained some references to my own sites) and have put it up as another WSO with PLR rights. It’s a bit sad to see it go to PLR, as it’s one of my favourite own reports. But I might as well get some benefit on it, as I’ll be heads down on one major project soon (which is why I’m haveing the 1PDD week).
And so far, it’s going quite well.
Indeed, it’s a natural complement to the Drive Your Subscriber Count Through The Roof report. The “Roof” report shows you how to fill your list with ready-to-buy people; the “Checklist” report shows you how to get the most out of them.
Maybe I should do a case study and sell the two reports together as a package?
So… the WSO is live, and about 1/3 or 1/4 of the people buying the Email Marketing Checklist PLR are going on to purchase the Roof PLR as well, which is nice.
