Jun
07
What Types Of Assets Are There?
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Yesterday, I wrote about keeping a list of your assets, and I mentioned some ideas on what I meant by assets. I thought you might find it useful to get more detail on this, so here’s a breakdown of the type of items that are in my list.
Knowledge
- Knowledge of marketing techniques
- Non-marketing skills and knowledge
- Technical skills and knowledge (web design, graphic design, script installation, development)
Contacts
- personal
- mailing lists (leads)
- mailing lists (customers)
- affiliates / JV partners
Software
- desktop
- scripts running on your site(s)
- services you can access
Websites
- content sites
- squeeze page sites
- blogs
- directories
Other Purchases
- Tutorial-type reports, video, audio, etc.
- Resell-rights and private label rights material
- Content and information from membership sites
Data
- Keyword lists
- Statistics
- Databases
Intangibles
- Spare time
- Income from your own products/services/sites
By considering all these ideas, you might be able to find something to either enhance an existing site/product/service, or create a new one.
Can you think of any other asset types that could be added?
